Create your Business Plan is a guide which encourages fresh thinking. It prompts the reader to leverage both modern technology and new business practises in order that you can forge a successful commercial destiny.
Do I need a business plan book?
The pandemic has taught most business leaders that they were woefully unprepared for an event which was forecast as an absolute certainty for twenty years. The lack of business continuity planning coincided with a staggering lack of readiness in respect of critical business systems, supply chain diversification and more.
Even mature businesses need a current business plan. One needs to be aware of the risks and opportunities, and blindly trying to sell more goods or services is foolish if drastic administrative overhead savings are just a telephone call away.
What makes a good business plan?
A good business plan is based upon clear, well-defined, and easily understood objectives. A better plan is one which can be changed. In 2019, just as Humperdinck submitted ‘Create your Business Plan’ to his publishers, he wrote:
‘as we approach 2020, there’s never been a more promising array of opportunities for both business creation and expansion. The global marketplace is truly open: welcome to The Digital Age. It’s a time of profound change … business must adapt or risk stagnation and failure.’
This proved true, as has his insistence that ESG reporting is going to be the next hot topic for businesses of every description. How does your current business plan capitalise on these changes?
A business plan for the UK market
Written by an experienced businessman and commercial investor, this book is written for a UK-based audience. It tackles the topics which other business plan books avoid, such as why you should avoid formal office premises whenever possible, and the advantages of outsourcing.
Of particular help is the step-by-step guide to writing every paragraph of your business plan. From pricing through to distribution models, selection of your professional advisors, and so forth, it doesn’t just tell you what to include but it offers a scalable model plan so you can see how it should come together.
How is this book relevant to ESG?
Good governance is the very foundation of ESG, and yet it remains a topic which journalists, lawyers, and accountants seem to fear writing about. It’s a fascinating field, but it’s complex.
At the heart of good governance, there’s honesty. There’s a determination to ensure that those who decide to engage with your organisation do so with all of the knowledge they require to make an informed choice.
Poor governance can be as obvious as Volkswagen cheating on its emissions testing. Closer to home, poor governance is also operating a business with an over-reliance upon a single supplier or a single customer.
Businesses should update their business plan as part of their business continuity planning because no having a business continuity plan is poor governance.
What help to write a business plan?
Once you purchase this book you might still like some help, a business mentor you can call when needed.
There are any number of ways Humperdinck Jackman can assist, ranging from detailed business advisory through to marketing, office technology, sales channel development, website development, and staff outsourcing to name but a few.
A free two-hour consultancy session?
If you purchase the print edition of Create your Business Plan you can request a free two-hour consultancy session with Humperdinck Jackman how to write a business plan or how to embark on ESG reporting.
About the author
Humperdinck Jackman has thirty-year career of driving corporate growth in both the United Kingdom and the United States of America.
His career began with a privately funded venture in which he co-produced an original property television series in California in the 1980’s. A technology specialist, he transitioned into the software industry and took start-ups from concept through to listings on the London Stock Exchange.
An established Business Angel, among other ventures he is a Partner and Non-executive Director of Euro BPO Limited, a leading European-based staff outsourcing company, and he specialises in ESG (Environment, Social, Governance) reporting software and consulting.
From an environmental standpoint, Humperdinck’s most recent role was as founder and chairman of a British wildlife conservation charity to counter poaching in northern Kenya.
His articles have appeared in The Times, The Telegraph, Audiophile Magazine, and Yachting Monthly among others.
Order your copy through Amazon UK or your favourite bookstore.
Paperback £19.95 or Kindle Edition £19.95
- Publisher Transnational Press London (14 Oct. 2021)
- Language English
- Paperback 179 pages
- ISBN-10 1801350612
- ISBN-13 978-1801350617
- Dimensions 9 x 1.04 x 24.61 cm
